A brand is something that exists in the consumer’s mind. It has certain values, an image, sometimes even a ‘brand-personality’, qualities
that distinguish one product, service or company from others in the category. The qualities are usually built into the brand perception using
advertising techniques. However, we at Green FMC have found that technique is not always the key. Something else is.
We infuse every brand, with a soul – a unique identity that resonates with the consumer. It helps her take informed purchase decisions and inspires
trust. We accomplish this by combining keen insights into consumer behaviour vis-a-vis market trends, shrewd strategizing, breakthrough creative application and innovative execution.
The purpose of a logo is to symbolize a company’s name, values, its unique offer to consumers and how it is different from its rivals. At Green FMC,
we take it a step further. We invest the brand identity with an element that reflects the company’s strategic vision, or, quite simply
plants the brand name and symbol in the fertile brain of the consumer. A similar approach is employed in all branding exercises ensuring consistency.
Print and Production
There’s nothing ‘old school’ about the print media. Veterans on our team point out the evolving tastes and reading habits of consumers
of the print media (newspapers, magazines), how brochures, inserts and leaflets still hold away and how to achieve the perfect colour,
tone, language and print quality. They know what works and what doesn’t. Result: print-worthy content, consistent with the brand’s visual identity.
Green FMC also offers expertise in creating content for the audio-visual media. Broadcast media is an integral part of our branding
solutions. Right from conceptualizing and scripting to production and post-production, we can deliver TV Commercials, radio jingles,
corporate films and documentaries, with impressive turnaround time. All of the broadcasting mediums thus fall under our mighty umbrella of services.
Our 3-D world now has a fourth dimension: Digital. Today, almost every individual, group and organization has a digital self to conduct
business, communicate with stakeholders or simply socialize on the Internet. Our team includes experts in branding across all digital platforms.
At short notice, we can create exciting content for a webpage, website, e-commerce portal, email template or even just a buzz on social media.